In this lecture we learnt about Layout and how it is the careful positioning of elements on a page where a balance is found between negative and positive space. Learning how type is displayed in things such as articles and posters, looking at the contrast and form, colour and the balance between elements such as photographs against negative space. We also learnt that there must be a clear path for the eye to follow so that the text can translate across.
Type Setting is the way in which the text is positioned on the page. Centred Type is where the text is positioned in the middle of the page, this is most common in poetry, while Justified Text is when it is presented as a block/square where all sides are even. Centred type can often look poorly shaped although justified text can often leave big gaps in-between the text.
Rag, commonly used in newspaper articles and novels, refers to the irregular or uneven margin of a block of type. If something is ragged right/flush left, the left edge is hard and the right edge is soft (uneven). Flushed left text represents the natural flow of language. If something is ragged left/flush right the right edge is hard while the left edge is soft. This is often used in captions.
Line Spacing is quiet simply the way in which each lines is spaced.
Line length is also self explanatory, it is the maximum length of a single line before it goes underneath to start a new line.
Spreads. All magazines and newspaper articles are designed in spreads. Facing pages/ two page spreads is the main body of design, the left and right margins become inside and outside margins and programmes will often assume that all bargains are the same, making the spread symmetrical. if you were to bind a book the inside margin will always be bigger.
Columns are where the text is placed, the space in-between each column is called a gutter.
Hanglines help to create vertical Zones within the columns so you can divide the page horizontally. It is wear the text sits under. For example the area cross the top of the hangline can be saved for captions or images.
Hierarchy, a typographic hierarchy tell us the organisation of content, empathising some elements and subordinating others, it helps the reader to know what is important on the page and how to read the text i.e quotes should be in italics.
Multicolumn Grid is for documents with more complex, flexible content and hierarchy than a single page document.
The Grid is the columns of text surrounded by margins that all spreads are designed around.
We then went on to look at developing our own layouts. We worked in groups of 5 evaluating the layouts of Baseline Magazine, looking at the columns, Headings, sub headings and positioning of images and adverts looking carefully at the grid system and everything above we had learnt and making sketches of these layouts.
This task really helped me to get a deeper understanding of layouts. Counting out the columns per spread was initially more difficult than first thought, however after sketching out a couple different layouts I was able to grasp a deeper understanding. The next task set after this was to deconstruct newspapers and magazines and the reconstruct our own symmetrical and asymmetrical layouts using the knowledge we had just learnt. Each layout having to include 3-5 elements.
After this we then paired up and evaluated the re-balance of our partners layout, looking at the contrast, path for the eye and how the space was used. My partner suggested that my symmetrical layout was good and that I used the space well, however the negative space around the title could be used more efficiently. My feedback from my asymmetrical layout had a good balance but could do with more elements and more contrast as there is a couple of gaps between elements.
Taking onboard the critiques we were then instructed to put together another final outcome.
This final asymmetrical outcome in my opinion works better than my previous attempt as there is a better use of the space and therefore a better contrast. This whole workshop helped me to think more carefully about how things are designed and how layout can help or hinder an overall design.