Wahoo I finally feel like I am getting somewhere with my FMP , feel like its taken me ages to get to this position but I can finally see it going somewhere. I found inspiration online for vector images which has inspired my illustration style which is in my outcomes. I wanted my outcome to be stylish and contemporary, to reflect the issues talked about, issues that are problems we have now and allow it to be a stylish thing to get involved in, breaking this stigma that creates these taboos.
I wanted to start small to stop confusing myself like I did last time, so I worked on a poster design which was inspired by the recent ‘This girl Can’ advertisement that I came across whilst doing my dissertation. The video (which sadly my WordPress is not allowing me to insert) shows a group of women doing everything despite being on their period, not letting anything hold them back. On the final scene of the advertisement shows a women in her pants with her tampon string showing, this message resinated with me and supported what I wanted to translate with my project; it is normal and we shouldn’t be ashamed!
From this idea I worked on creating a poster using Smooth lines and angles. I wanted to avoid the overall impression of the poster to be explicit, so that the image doesn’t shadow the message.
I decided to stick to a limited colour pallette of deep purple, red and pink, similar to the image above these colours work successfully in complementing each other, giving the poster a feminine feel without being too stereotypical. I wanted to keep the vector images as a piece of flat design to again stop the image from being too explicit and hopefully concentrate the focus on the message and metaphor.
I was really happy with the way this initial design turned out. The overall feel of the design and the illustration was something that felt a lot more me than the work I was previously producing previously. It was something that I was excited about and helped me spur on my ideas for where this project could now lead! I finally feel excited and passionate about where this final project can lead! wahooo!
I then went on to create a second poster that could reflect the important information I learnt about smear tests. Here I took inspiration from my first year editorial like David previously mentioned as a staring point for my ideas. In this project I dealt with consent in the digital age, to express this in one of my spreads I used a vector image of legs with a phone image to cover where the vagina would be. I wanted to tackle this concept again in a more thoughtful way to represent what I learnt about women not going to their smear tests due to not having shaved. I wanted to use a cat for represent this, something that is naturally hairy and is a play on words for vagina. Using the same colour palette as before, I created a vector image of the cat with a pink background to represent the skin and a line of purple from under the cat to hopefully represent the divide of the legs successfully. I began to put text on top of the posters to translate the message properly, normalising conversations.
For my final poster I wanted to play on the statistic that women don’t go to their smear tests because of embarrassment of what their vulva looks like! I found it difficult to find a metaphor for this that didn’t look like a vagina, so I opted for different abstract tangerine shapes using the same smooth angled lines as my previous two posters.
Looking at them together I am thrilled with the way they have turned out! – I continued to make a couple tweaks to push the designs further, including some fur texture on the cat to empathises the hairy aspect, as well as adding shadows on the tampon string illustration to give it more depth. I also worked on the wording on the posters, giving them more of a catchy ring to it, something that you might remember later on after seeing the posters.
After feeling confident about the direction these were going I wanted to create some brand guidelines to create a strong brand identity through out:
It was imperative to my outcomes that there was a clear visual identity throughout, keeping all my outcomes cohesive and therefore representing a strong and noticeable brand. At the heart of my project the brand needed to effectively communicate my aim and remain attractive to a wide audience and communicate specific taboos successfully.
It was important for my colour palette to centre around the colour red. As red is the colour disassociated with women’s sexual health and periods specifically, it was an aim of the project to change this, ignoring all rules around this and the stigma that follows. However it was important to find the balance between a red that could have negative connotations such as danger and warning and a red that could be used in the modern world of branding as sophisticated.
I decided on a lighter red with a hint of orange undertones as the significant red which I use throughout all my designs; by using hints of orange allow the colour to communicate a happy emotion. Orange is considered an energetic colour calling to mind feelings of excitement, enthusiasm, and warmth. It is known to often used to draw attention, successfully benefiting my outcomes.
To compliment this colour, I decided to use warm and cool shades of pink. Pink and red successfully clash together to create something of visual interest, a modern trend. Pink also allows to hint further at the realities of sexual health with an indication to skin.
To work as a contrast colour to the pinks and reds, I have decided on a rich purple, to help the impact of key elements throughout. In regards to gender roles, pink for femininity and blue for masculinity, purple is associated as a gender neutral colour for both masculinity and femininity, this will therefore help to maximise the audience which my outcomes will reach and reduce eliminating those with these sexual health issues of different genders.
The logo sits at the heart of every brand, so it was important that the logo was able to translate the message of the brand through its design, without the need of the supporting outcomes.
Upon much deliberation on different names, I decided on the name ‘Just’ for the brand. Just is a name that helps to express the normality of the sexual health issues in question. It is able to work in a multitude of pathways e.g. Just a period, Just a smear. By calling it just a period, allows us to associate it with many ordinary things which help to take away the stigma which surrounds the word, disassociating it from this abnormal function which it is believed to be. Along with this ‘Just a smear test’, allows it to sound like less of experience, as easy as ‘just waxing’.
For the design of the logo I wanted to play with the opportunity of manipulating the letter J. Using the J as a representation of a tampon, i played with using continuous and dotted lines to combine the concept together. The J acts as a tampon expressed with the use of flowing lines within the J to represent blood. The top of the J continues on horizontally to the end of the t, acting as the string of the tampon as well as framing the text.
‘Roboto Condensed’ is the font used throughout all outcomes. As a brand talking about current taboos it was important to keep the face of the brand modern, making it appealing to a wider target audience and relatable within the 21st century.
Roboto Condensed is a San serif font which with its simplistic but bold weights allows the font not to distract from the message and allows it to be versatile to be used over many different forms of media.