Following my research into the divide in gender created by colour, I want my exhibition to Raise awareness of the relationship of gender and colour in the uk. I plan to have my exhibition as an educational tool to teach people about how far we have come in the developing of reducing the gender boundary and how we now live in a world where people are accepted to be gender neutral.
My first thoughts are to start of the exhibition educating people about how during the 1800’s people and especially were engendered; all dressed in the same clothes, not colour coded as male and female. during the middle of the exhibition, it will split into two rooms, one blue and one pink to separate the genders and educate each individual on the effect this colour coding had on the world and the way we behave now. Finally towards the end of the exhibition I want to show how we now live in a gender fluid world, how we are straying away from these previous boarders and learning.
I bang to look at photographs from children to the Victorian era to show how the dress code wasn’t differentiated by colour or style. I wanted to show photographs to show this in an honest way. examples of the type of thing I would feature in my exhibition are shown below:
Above are all images of boys dressed in their normal apparel of skirts and dresses in the 18th century. the colour of the photographs also help to emphasis the idea that colour was not relevant at this time and allowed the gender boundary to be non visible.
JeongMee Yoon The pink and blue project (2005-present)
Yoon’s project ‘explores the trends in cultural preferences and the differences in the tastes of children (and their parents) from diverse cultures, ethnic groups as well as gender socialization and identity. The work also raises other issues, such as the relationship between gender and consumerism, urbanization, the globalization of consumerism and the new capitalism.’ It was inspired by her one daughters obsession with the colour pink, which lead her to explore the colour preferences of children , probing into gender identity as a socialized construct. it is clear from her artwork, that she found that it was universal for girls to preference pink and boys to preferences blue ‘powered by pervasive advertising and media messaging intentionally targeting each gender of children with the respective color’
‘To illustrate these excessive and culturally manipulated expressions of femininity and masculinity, Yoon photographs children in their rooms, surrounded by their belongings in pink of blue on a background of the respective color.’
These artworks by Yoon, are the perfect example of how pink and blue have built up a border around genders, we are able to see a clear separation of boys and girls by the material things they have been marketed to buy.
For the final part of the exhibition, I want to show photography of the gender fluid world in which we now live in, transgender people walking free and happy as someone who is becoming more and more accepted by society. Pictures of children of different genders dressed in the clothes in which they want to wear. I also feel it is important to show the marketing side of the story by including old and recent images of how marketing imposed this pink and blue divide and how it had now moved on with more stores becoming gender neutral and taking away labels such as ‘boy’ and ‘girl’ on their products.
My idea for my exhibition space came following the research I did in the most recent task where we looked at visual language of many different exhibition spaces. The one in which my group was tasked in researching was the Whitney Museum of American Arts. In 2014 the WMAA introduced gender neutral bathrooms along with gender numeral spaces In which ‘all gender identities and expressions are welcome, including those who don’t conform to traditional binary male and female designations, in the interests of providing a safe and comfortable experience for all.‘
An exhibition space in which provides this runs perfectly with the message of the exhibition itself. the space in which it is held in also becomes an example of how we have progressed forward in this acceptance and the break down of gender boundaries. It is a building with wide floor space and devided rooms in which i can feed the vistors throguh using a a wide variety of wayfinding systems.