Developing a Visual Language.

To help us with our current project, today we had a lecture in which went through the importance of design systems and visual language. we looked at the role in which it plays  to describe, persuade, instruct and entertain and all the ways in which this can be done and the different outcomes in which can be produced such as; posters, signage systems, web, infographics, animations, cartography, wayfinding systems, film, etc can all be used depending on the purpose of the visual language.

Wayfinding systems are very important in developing visual language as they direct people from point A to point B. “Navigation from place to place is a fundamental human activity and an integral part of everyday life. Where are you? Where are you heading to? People use their knowledge and previous experiences to find their way in the build environment. The human perception of the build environment and information in a space comes down to balance and focus. What do you see? Why did you see it? What
did you do with the information.”

After looking at key examples of successful visual language we were tasked with researching a particular museum, in groups, to analyse and understand their visual language. We were to look at their logo, typographic system, colour system, wayfinding system, and signage system.

My group were tasked with looking at the Whitney museum of American Arts.

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